What is medical communications?
In general, it is about communication of medical and scientific data and information (on innovations and perspectives on particular diseases and their treatments) to different audiences (such as doctors, nurses, pharmacists, hospital staff and even patients) in a variety of formats.
This type of work is done by medical communications agencies, (sometimes called ‘MedComms’ agencies). Medical communications agencies work with pharmaceutical companies that research and develop drugs, to create materials designed to keep a range of audiences abreast of the latest developments in the field.
Medical communications agencies are also able to provide expert consultancy services to the pharmaceutical industry to create plans, campaigns and strategies that enable the dissemination of information in the most effective way.