Communications strategy

Communications strategy

The most effective means of communicating is to implement tactical activities from a fully-developed communications plan that differentiates a product from its competitors, highlighting its benefits to patients.

Our communication plans are developed for our clients with in-depth product and marketing analyses and are driven by the needs of the patient and the prescribing community.

With these foundations in hand, all activities can be planned to achieve our clients’ goals. Our ability to build, create and deliver successful plans is central to our success.

Man communicating on phone

Core services:

  • Strategic consultation
  • Product positioning and competitor analysis
  • Gap analysis
  • Communications planning
  • Publication planning
  • Lexicon and scientific statement development
  • Global to local tactical rollout
  • Literature surveillance
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